Director of Demand Generation

About the Role

You will lead and own the end-to-end demand generation program, own our tech stack, develop a full-funnel strategy, and execute multi-touch campaigns across owned and paid media. You are obsessed about experimentation and performance reporting, all with the goal of clearly showing impact on revenue growth. You will be the internal champion that acts as the glue between marketing and our revenue team.

Your role will be diverse and you will partner closely with the VP, Growth, providing a pivotal role in delivering the growth and marketing strategy.

Benefit from an environment where we value creative thinking, challenging the status quo, execute collaboratively but empower you to own your remit individually.

This is your opportunity to join at a time where you can work on an established marketing strategy, but help us take it to eh next level.

Responsibilities

• Develop and execute ABM campaigns, tailored to verticals, personas and account segments. Gather and collect account research for insights and to personalized messaging, with contextual relevance
• Manage and optimize outbound campaigns, leveraging a hybrid of technology and human interaction
• Play a pivotal role in the execution of our events playbook: our own events, industry events, partner events
• Partner with the VP Growth to identify new verticals where we have strong product market fit
• Engage with and grow community presence in relevant industry and social media groups
• Lead the implementation of joint GTM campaigns with strategic partners, and be responsible for implementing the partner marketing playbook:
• Build a content repurposing toolkit to squeeze out value from our content to fuel campaigns and sales enablement.
• Manage paid media campaigns on platforms such as LinkedIn and Twitter
• Identify revenue opportunities through community engagement

Requirements

• You have 3-5 years of marketing and demand generation experience in a fast-paced environment
• Experience of implementing effective B2B demand gen programs
• You love data and believe that measurement and KPIs are just as critical as creativity and execution.
• Track record of working in cross functional partnerships, especially sales, marketing and product
• A hunger and desire to elevate your strategic understanding of marketing and have the confidence to take things on and learn as you go
• You’re a ‘doer!’. You’re all about action and getting stuff done and you have the know-how to work cross-functionally to deliver
• Able to communicate effectively both orally and in writing to senior management and external stakeholders
• Ability to perform well under pressure, handle several different projects and responsibilities simultaneously with ease
• Self-driven personality with a “hands-on” approach, and take pride in doing your best work, where you strive for perfection, but don’t let it get in the way of execution
• Experience working in a scale up at a Fintech / Crypto-native company is a big plus

Benefits Offered

We believe a happy, motivated, and healthy team is the best way to succeed. We offer the following benefit

• Healthcare Insurance: Zero Hash covers roughly 100% of employee premiums (U.S. Only)
• Chance to earn equity
• Vision Insurance (US Only)
• Dental Insurance (US Only)
• Maternity & Paternity leave
• Visa sponsorship
• 401k (US Only)

About Zero Hash

Zero Hash is a B2B embedded infrastructure platform that allows any platform to integrate digital assets natively into their own customer experience quickly and easily (a matter of API endpoints). We power neo-banks, broker-dealers, and payment groups to offer digital asset trading and custody, crypto-backed rewards and round-up programs.

Our thesis is very simple: every financial services firm will offer digital assets within the next 2 years and will do so through platforms such as Zero Hash. Zero Hash is defining the new FinTech vertical of crypto-as-a-service.

Clients include MoneyLion, Wirex, Deserve, MoonPay, Tastytrade. Backed by Point72 Ventures, NYCA, Bain Capital, Tastytrade.

The Zero Hash Culture

All Zero Hash employees are guided by the following characteristics and core principles:

• Independence/Ownership - An ability to work autonomously. Join Zero Hash, pitch ideas, and shape the work you do.

• Passion - We are innovating quickly and challenging the status quo. We want you to think big, be creative and ​make a difference every day.

• Collaborative - A good attitude and respect for others. We’re teammates, not co-workers. Everything we do is a shared success and equally a shared failure - we talk in terms of “we” not “me”.

• Initiative - An ability and passion for learning and asking questions. We will champion you, challenge you and push you to achieve your best - and we expect you to do the same.

• Empathy - An ability to listen, respect, and understand your co-workers, customers, and everyone you interact with no matter how different they are to you.

• Adaptability - An ability to respond quickly. We are in a fast-paced industry and so we expect you to be creative when solving a new problem and comfortable under pressure.

• Transparency - We believe that transparency is critical to empowering everyone to make the best decisions, both the company to its people and vice versa.

• Integrity - Integrity creates trust. As both an organization collectively and as individuals, it is our most valuable asset.

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For candidates based in Colorado, please contact colorado-wages @zerohash.com to request compensation and benefits information regarding a particular role(s). Please include with you email the city you reside (or intend to reside in Colorado) and the title/link to the roles you're interested in.