Digital Marketing Account Manager

Location

Dallas, Texas, United States

Salary

35000 - 60000 a year (US Dollars)

Description

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Digital Marketing Account Manager you will collaborate with your clients to gain a deep understanding of their unique business objectives and design multi channel marketing strategies to drive tangible outcomes. 

Responsibilities:

  • Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them 
  • Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
  • Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution 
  • Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope
  • Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
  • Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
  • Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
  • Collaborate with Sales to offer a holistic service that can lead to increased revenue
  • Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth

Qualifications:

  • Bachelor’s degree required
  • 5+ years experience in a digital marketing role; agency preferred
  • 1+ years of client-facing experience
  • 1+  years of project management experience 
  • Knowledge of best practices for SEO, PPC, ABM and Content Marketing
  • B2B and/or industrial/manufacturing industry knowledge preferred
  • Experience using SEO tools (e.g.,  SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
  • Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
  • Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and  WordPress preferred
  • Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
  • Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients

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Job type:

Remote job

Tags

  • manager
  • design
  • wordpress
  • testing
  • growth
  • chatbot
  • seo
  • management
  • lead
  • content
  • marketing
  • analytics
  • sales
  • digital nomad
Sent 36 days ago
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