Content Marketing Manager

Location

Remote - Canada

Salary

50000 - 80000 a year (s)

Description

Who we are:

Mediafly is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Our unified suite of solutions create immersive buyer experiences; enable sellers to lead with value, allow managers to scale coaching, and empower leaders to forecast with confidence. In today’s unpredictable market, Mediafly is the key to delivering predictable efficient growth.

Read this first: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply. We'd love to have a chat to see what skills/experiences you are able to bring to this team.

Dooly Research, Ltd. ("Dooly"), a Mediafly Company, is seeking a Content Marketing Manager to play a pivotal role in shaping and executing our content strategy to support our revenue goals. You will be responsible for creating, curating, and distributing high-quality content that engages our target audience, increases brand awareness, contributes to drive demand, and supports our overall marketing objectives. You’ll partner with our Product Marketing Manager and Demand Generation team, and work closely with cross-functional teams, including partnerships, sales, and customer success, to ensure our content reaches and resonates with our audience.

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Responsibilities of a Content Marketing Manager:

• Develop and execute a comprehensive content marketing strategy that aligns with Mediafly’s business objectives and drives revenue growth.
• Identify content themes and topics that resonate with our target audience, including sales professionals, marketers, and revenue operations teams.
• Create content across various formats, including web content, blogs, case studies, digital books, webinar outlines and scripts, decks and presentation, video, and social media content.
• Collaborate with subject matter experts to produce through leadership content to establish Mediafly as an industry leader in the revenue enablement space.
• Partner with the demand generation team to support the distribution plan to maximize the reach and impact of our content across owned, earned and paid channels.
• Leverage SEO practices to optimize content for search engines and increase qualified organic traffic.
• Monitor and analyze content performance metrics to measure the effectiveness of our content strategy and market data-driven decisions for continuous improvement.
• Work closely with the sales and product marketing teams to align content with sales enablement needs and product messaging.
• Partner with the customer success team to develop content that supports customer retention and advocacy.
• Ensure all content is consistent with Mediafly’s brand voice, style, and messaging guidelines.
• Maintain a high standard of quality and accuracy in all content produced. 

We would love to work with you if you have:

• Strong written, editing, and storytelling skills, with the ability to create content that connects with our audience, show we understand them and can solve problems for them.
• 3-5+ years of content marketing experience, preferably with high-growth B2B SaaS companies, or revenue enablement industry.
• Proven track record of developing and executing successful content marketing strategies.
• Ability to think of content as a product. Much like our product solves a big problem for our audience, so should our content.
• The ability to ensure our content can be a winner is differentiated from competitors and people talk about it.
• Experience in getting mileage out of our content. We need someone who doesn’t stop at one post or asset per content idea. We’re looking for someone who can slice it, dice it, add it together again, repurpose it, redistribute it, update it, expand on it, etc.
• Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously. We work on Asana. 
• Proficient analytical skills with the ability to interpret data and translate it into actionable insights.
• Ability to work independently as well as collaboratively within a team environment. 
• Experience with content management systems (CMS), SEO tools, and marketing automation platforms is a plus.
• Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or related field preferred.

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We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, Mediafly provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include: your specific skills and experience, geographic location or other relevant factors.

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Why Mediafly?

• Fully Remote based in Canada

• Generous PTO

• Competitive Salary

• Transparent Career Paths

• Extended Health and Dental

• 12 Paid Holidays + One Floating Holiday

• Paid Parental Leave

• Remote Stipend

Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.

We have over 140 employees located globally. Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.

Mediafly's HQ is based in Chicago, IL.

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Job type:

Remote job

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