Discounts are a powerful tool for boosting sales and encouraging customer loyalty in any eCommerce business.
If you’re running a WooCommerce store, you’re already equipped with basic discount features. However, as your store grows, you might need more flexibility to maximize the impact of your discounts.
In this blog, we’ll compare WooCommerce’s default discount system with a custom discount plugin like BeePlugin and show how a specialized tool can significantly enhance your promotional strategy.
WooCommerce’s Default Discount System: The Basics
WooCommerce has a built-in discount feature that’s user-friendly and ideal for store owners looking for simple discount campaigns.
These include basic options such as:
Percentage Discounts (e.g., 10% off a product)
Fixed Cart Discounts (e.g., $20 off the entire cart)
Fixed Product Discounts (e.g., $5 off a specific product)
Free Shipping Coupons
These options are straightforward to implement and offer basic discount capabilities, but they’re also quite limited regarding advanced discounting needs.