In certain eCommerce scenarios, you may want to hide product prices
from your Magento 2 store visitors. There are many reasons for this,
such as encouraging customer engagement, requiring users to log in to see
prices, or running a wholesale store where pricing depends on negotiations.
Whatever the case may be, Magento 2 allows you to easily hide prices with the
help of extensions.
In this blog post, we’ll walk you through the process of
hiding prices in your Magento 2 store using a specialized extension, ensuring
that your store operates according to your unique business requirements.
Why Hide Prices in a Magento 2 Store?
Here are a few common scenarios where hiding prices might be
beneficial:
- B2B
or Wholesale Stores: For wholesale businesses, prices often vary
depending on the volume of the order, the customer’s location, or other
factors. Hiding prices and requiring customers to contact your sales team
can be a strategic move.
- Login-Only
Pricing: Some stores offer special pricing or discounts only to
registered or logged-in users. Hiding prices from guest visitors is a
common practice in this scenario.
- Custom
Quotes: If your products require customization or quoting, you may
want customers to request a quote instead of seeing fixed prices.
- Promotions
and Sales Strategies: Hiding prices during certain promotional events
can create a sense of exclusivity or encourage users to engage with your
store in different ways.
Let’s dive into how to achieve this with an extension.
Step-by-Step Guide to Hiding Prices in Magento 2 with an
Extension
Step 1: Choose the Right Extension
There are several Magento 2 extensions available to help you
hide product prices. These extensions often come with additional features like
restricting prices for certain customer groups, showing a "Call for
Price" message instead of the price, or requiring login to view prices.
Choose an extension based on your specific requirements. For
instance, if you only want to hide prices for non-logged-in users, a simple
extension will suffice. However, if you need more control over which products,
categories, or customer groups can see prices, opt for a more advanced
extension.
Step 2: Install the Extension
Once you’ve selected the appropriate extension, you can
install it on your Magento 2 store. The installation process typically involves
the following steps:
- Download
the Extension: Purchase or download the extension from the Magento
Marketplace or the provider's website.
- Install
via Admin or Composer: You can install the extension through your
Magento Admin panel or via Composer. For Composer installation, use the
commands provided by the extension vendor.
- Run
Installation Commands: After installation, run the following commands
in your Magento 2 root directory to complete the process:
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento cache:flush
- Verify
Installation: After installing and running the necessary commands,
ensure the extension appears in your Magento Admin panel under Stores
> Configuration or in a new menu section specific to the extension.
Step 3: Configure the Hide Price Extension
Once the extension is installed, you can configure it to
hide prices according to your business needs. Let’s go through some common
configuration options.
- Access
the Configuration Settings:
- Log
in to your Magento Admin panel.
- Navigate
to Stores > Configuration and find the extension settings under
the Catalog or Sales section, depending on the extension
you are using.
- Choose
When to Hide Prices:
- Hide
Prices for Guest Users: One of the most common use cases is to hide
prices from non-logged-in users. Simply toggle this option on if your
extension supports it.
- Hide
Prices for Specific Customer Groups: If you want to restrict prices
for certain customer groups (e.g., retail customers, wholesale
customers), configure the settings to hide prices only for selected
groups.
- Hide
Prices for Specific Products or Categories: Some extensions allow you
to hide prices only for specific products or entire categories. This is
useful if only certain items require custom quotes or negotiation.
- Set
Custom Messages:
- Many
extensions allow you to display custom messages in place of the price,
such as "Call for Price" or "Request a Quote." You
can typically customize this message for different products, categories,
or customer groups.
- You
can also configure buttons or links that encourage customers to contact
your sales team, request a quote, or log in to see prices.
- Additional
Settings:
- Show
Add to Cart Button: Decide whether you want to show or hide the
"Add to Cart" button when prices are hidden. For example, if
customers need to request a quote, you may want to hide the "Add to
Cart" button and replace it with a "Request a Quote"
button.
- Customize
Display Options: Some extensions provide additional customization
options, such as choosing how and where to display hidden price messages
(e.g., on product pages, category pages, or both).
Step 4: Test Your Configuration
After configuring the extension, it’s crucial to test how it
works on your store to ensure that the prices are being hidden as expected.
- Test
as a Guest User: Open your store in an incognito browser window to see
how it appears to non-logged-in users. Ensure that prices are hidden and
the correct custom message is displayed.
- Test
Different Customer Groups: If you’ve configured the extension to hide
prices for specific customer groups, log in with a test account for each
group and verify the settings.
- Test
Specific Products and Categories: Navigate to the products or
categories where prices should be hidden and make sure the configuration
works as intended.
Step 5: Monitor and Adjust Settings
Once the extension is live, monitor your store to ensure
that it’s functioning correctly. If you encounter any issues or need to make
adjustments, return to the extension’s configuration settings in the Magento
Admin panel. You can fine-tune the settings based on user feedback or any
changes in your business needs.
Bonus Tip: Use with "Request a Quote"
Extensions
If you’re running a wholesale or B2B store where prices vary
based on negotiations, combining a "Hide Price" extension with a
"Request a Quote" extension can be a powerful solution. This setup
allows you to hide prices while enabling customers to request quotes for
specific products, ensuring that your sales process remains flexible and
personalized.
Many "Hide Price" extensions are compatible with
"Request a Quote" extensions, enabling seamless integration.
Conclusion
Hiding prices in your Magento 2 store is a strategic move
for certain types of businesses, especially in B2B and wholesale industries.
With the right extension, you can easily control who can see prices, customize
the display messages, and create a seamless experience for your customers.
By following the steps outlined in this guide, you’ll be
able to set up and configure a "Hide Price" extension to meet your
business’s unique needs. As always, remember to test your configuration
thoroughly and make adjustments as necessary to ensure everything runs
smoothly.
With your prices hidden, you can encourage customer
engagement, build trust, and manage your sales process more effectively.