Ad Fraud in Programmatic Advertising: How to Detect and Prevent It
Ad Fraud in Programmatic Advertising: How to Detect and Prevent It
The rise of programmatic
advertising has revolutionized the digital marketing ecosystem,
enabling advertisers to deliver targeted ads at scale. However, it has also
become a breeding ground for ad fraud, a pervasive issue costing the
industry billions annually. In this tech
article, we will explore the nuances of ad fraud, its types, and
actionable strategies to mitigate its impact. What..
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