The eyelash serum market involves products specially
formulated to condition and nourish lashes and promote lash growth. Eyelash
serum contains ingredients like peptides, vitamins and amino acids that may help
lengthen, thicken and strengthen natural lashes when applied regularly. The
need for voluminous, long-lasting lashes has propelled the demand for eyelash
serum. Massaging a few drops of serum onto clean lashes before bed using a
specially designed brush allows the ingredients to take effect overnight.
Regular application over 4-6 weeks may lead to noticeably fuller, darker lashes
without extensions or mascara.
The Global
Eyelash Serum Market is estimated to be valued at US$936.3 million in 2024 and
is expected to exhibit a CAGR of 5.5% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the eyelash serum market are Grande Cosmetics LLC and
L'Oreal.
Regular product launches catering to evolving consumer preferences have been a key
driver of Eyelash
Serum Market Demand. Companies are also offering serum bundles with
accompanying tools like brushes to make application easier.
Technological advances include combination formulations with other
lash-friendly ingredients like peptides, vitamins and plant extracts for
enhanced benefits. Water-resistant, non-smudging products also allow
round-the-clock wear.
Market Trends
Increasing focus on vegan and natural formulations: More brands are offering
cruelty-free, vegan eyelash serums made from plant-derived ingredients to
appeal to health-conscious buyers.
Rising demand for multi-benefit products: Formulations offering additional
benefits like eyebrow enhancement or dark circle reduction in addition to lash
strengthening are gaining traction.
Market Opportunities
Emergence of customization: Options allowing customers to select lash goals,
skin type etc for tailored product recommendations present an opportunity.
Focus on men's grooming: While primarily a women's category, serums marketing
additional benefits of revitalizing tired eyes find resonance with male
consumers too.
Impact of COVID-19 on Eyelash Serum
Market Growth:
The COVID-19 pandemic adversely impacted the growth of the global eyelash serum
market in 2020 due to nation-wide lockdowns imposed by various governments.
This led to closure of beauty product manufacturing facilities and disruption
in the supply chain networks globally. The shutdown of airports and restriction
on international travels hampered export-import of eyelash serums between
countries. Also, reduced disposable income during the pandemic decreased
spending on non-essential beauty products like eyelash serums.
However, with easing of lockdown restrictions in 2021, the market saw signs of
revival. Rising emphasis on personal grooming while staying indoors boosted
demand for eyelash serums. Growing popularity of online shopping channels
enabled people to purchase eyelash serums with minimal risk of virus exposure.
Manufacturers also started implementing strict hygiene and social distancing
protocols to restart production. To sustain loyalty of consumers, brands
offered online discounts and special value packs of eyelash serums.
Going forward, increased awareness about benefits of eyelash serums for
accentuating natural beauty is expected to drive market growth post pandemic.
Focus on self-care and at-home beauty treatments will further support eyelash
serum sales. Continuous new product launches catering to evolving consumer
preferences will aid market recovery in coming years.
Geographical Regions with Highest
Eyelash Serum Market Value:
North America accounted for the largest share of the global eyelash serum
market value in 2020 led by United States. Technological advancements in
eyelash serum formulations and availability of organic and herbal eyelash
enhancement products attracted consumers in the region. Growth of cosmetics and
personal grooming industry along with high disposable income levels fueled
eyelash serum sales. Cultural adoption of bold eyeliner looks and emphasis on
lengthened, voluminous lashes remain popular beauty trends here boosting market
value.
Asia Pacific emerged as the second largest regional market for eyelash serums
in terms of value led by strong sales in China, Japan and South Korea. Rising popularity
of K-beauty and Korean makeup >
Fastest Growing Regional Market for
Eyelash Serum:
Middle East and Africa region is poised to witness fastest growth in the global
eyelash serum market during the forecast period. Growing interest in new makeup
>
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About Author-
Money Singh is a
seasoned content writer with over four years of experience in the market
research sector. Known for her strong SEO background, she skillfully blends SEO
strategies with insightful content. Her expertise spans various industries,
including food and beverages, biotechnology, chemical and materials, defense
and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)_
