Cart abandonment is the
biggest challenge for ecommerce store owners. Various studies have shown that
nearly 70% of online shopping carts are abandoned before purchase.
It is an opportunity to address key issues for WooCommerce store
owners that enable them to improve checkout speed and reduce friction to boost
conversions.
In this blog
content, we will explore the proven strategies to optimize WooCommerce checkout
speed and minimize cart abandonment.
Why
Checkout Speed and Cart Abandonment Matter?
Checkout speed and cart abandonment are closely linked. A slow
and complicated checkout process often leads to frustrated customers which can
further lead to abandoned purchases. Here are some factors that are essential
for preventing cart abandonment.
Modern shoppers expect fast and seamless experiences. The slow
checkout process discourages them from shopping.
·
Abandoned carts also directly impact the bottom line.
·
A smooth checkout
process builds trust and encourages repeat business.
· Page load speed also affects search rankings, which reduces traffic.
