As AI continues to penetrate various industries with cutting-edge smart technologies, its transformative impact on the global sports industry stands out. One notable area is the use of AI to enhance, manage, and elevate interactions and engagement with sports fans.

In the US alone, nearly half of all sports viewers stream their favorite teams and matches online, creating a significant opportunity for AI-driven innovations. Particularly in fan engagement analytics, AI-powered solutions tailored to specific target audiences enable streaming platforms and major broadcasters to better attract, captivate, and connect with fans.

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