For many Shopify store owners, managing product visibility is a vital part of providing a personalized shopping experience. Whether catering to B2B customers, creating exclusive collections, or hiding seasonal products, having the option to restrict access to certain collections can help maintain a tailored storefront for your customers. In this guide, we’ll go through the best way to hide entire collections on Shopify and discuss how product visibility apps can simplify this process.
Why Hide Product Collections on Shopify?
There are several reasons why Shopify merchants may want to hide specific collections. Here are some of the most common:
- B2B Segmentation: Hide certain collections or pricing details for wholesale customers.
- VIP Exclusivity: Offer exclusive products only available to VIP customers.
- Seasonal Collections: Temporarily hide out-of-season products without removing them entirely.
- Test Collections: Run trials of new product lines with select audiences to gauge interest before a full launch.
Best Method to Hide Collections: Using a Product Visibility App
One of the most effective ways to hide entire collections on Shopify is by using a product visibility app. These apps offer easy solutions to restrict access to collections and products, making it easy for merchants to control who sees specific parts of the store.
The Addify Catalog Visibility app is an excellent tool for this purpose, allowing store owners to set custom rules for hiding products, prices, and entire collections based on individual customers, tags, and even guest users. Here’s how Addify can help you take control of your product visibility.
Key Features of the Addify Catalog Visibility App:
Hide Product Collections by Customer: Limit visibility of entire collections based on customer tags. For example, you can set a collection visible only to wholesale clients or VIP members.
Shopify Hide Price on Specific Product: Replace product prices with custom text, encouraging customers to log in to see pricing. This feature is beneficial for VIP and wholesale collections where exclusive pricing applies.
Hide Shopify Collection: Instead of just hiding individual products, you can hide entire collections, streamlining the shopping experience for different customer segments.
Shopify Hide Products from Certain Customers: Choose to show or hide specific products or collections from general shoppers, guest users, or certain customer tags.
Password Protection: Set up password protection for specific products or collections, allowing only customers with the password to view the items. This option is perfect for creating exclusive or limited-access collections.
Custom Messages and Redirects: Display personalized error messages or redirect customers who try to access restricted collections, creating a smooth, controlled experience for those not permitted to view certain items.
How to Set Up the Addify Catalog Visibility App on Your Shopify Store
- Install the Addify App: Search for Addify Catalog Visibility in the Shopify App Store and install it on your store.
- Define Visibility Rules: Open the app and navigate to the settings to create your visibility rules. You can set restrictions based on customer tags, such as "VIP" or "Wholesale."
- Select Collections to Hide: Choose the collections or products you want to hide and select the relevant visibility options.
- Add Custom Error Messages or Redirects: Customize the user experience for customers who don’t have access to certain collections by setting up custom error messages or redirects.
- Save and Test: Once you’ve saved your settings, check that your visibility rules are functioning as expected by viewing the store as different types of customers.
Benefits of Using a Product Visibility App
- Enhanced Customer Experience: By controlling who can view specific collections, you offer a tailored shopping experience that keeps customers engaged and promotes exclusivity.
- Efficient Access Control: With targeted visibility rules, you can easily manage collection access without making structural changes to your store.
- Increased Sales with Exclusive Access: Providing exclusive access to certain products or collections can create a sense of urgency, boosting conversions among select customer groups.
Additional Tips to Maximize Product Visibility Control on Shopify
Beyond hiding collections, consider these strategies to enhance the control and organization of your product visibility:
Shopify Hide Price on Specific Product: Instead of displaying prices, you can replace the pricing field with text that invites customers to log in or request a quote. This approach is ideal for custom products or high-value items that require personalized pricing.
Hide Product in Shopify Listings: For exclusive items, consider hiding them from search results or general listings. This way, only customers with the specific link or access tag can find these products.
Control Add-to-Cart Visibility: Hide the add-to-cart button for specific products to ensure customers inquire before purchasing. This is especially useful for high-ticket or exclusive items that require a customer-sales interaction.
Final Thoughts
Managing product visibility on Shopify can greatly impact your customer experience and business outcomes. By hiding specific collections, prices, and products, you can control how different customers interact with your store. Apps like Addify Catalog Visibility simplify this process, offering a complete solution for setting custom visibility rules that align with your store's unique needs.
