Introduction
As Hubspot points out, 46% of all Google searches are for local information such as finding nearby shops, services, events, etc. For example, someone might search for “saloon at Baner”, "Coffee shop hours at Koregaon.”
If businesses optimize their online presence for local searches, they can be found by potential customers in their area of operation. This is why businesses look for local SEO optimization services. Local SEO services in Pune particularly have seen a rush in demand due to the city’s growing business.
Does Local SEO Matters for Your Business?
Local SEO is a digital marketing approach that helps businesses promote their products and services to local customers exactly at the time they’re looking for them online.
The process includes optimizing your Google My Business profile, using local keywords, creating relevant local content, and getting listed in online directories. Encouraging customer reviews and managing them effectively are also included in this. Any local SEO company in India covers all these services.
Steps That Local SEO Optimization Services Follow for Your Local SEO
Local SEO needs a little different strategy. Usually, local SEO services in Pune are well known for following these steps to effectively manage local SEO for their clients and bring results.
Optimizes Your Google My Business (GMB) Listing
It claims the client’s business on GMB and fills out all the details such as name, address, phone number (NAP), business hours, photos, and services of your business. Creates a dedicated contact page with your NAP information, embeds a Google Map with your location on your website, and finally keeps your GMB optimized.
Optimizes Your Website for Local SEO
For this, they include your city and region in key areas of your website (such as title tags, meta descriptions, headers, and content).
Finds Local Keywords for Your Business
Your local SEO company does extensive keyword research using tools like Google Keyword Planner, and finds keywords that your local audience is searching for and incorporates these keywords naturally into your website content.
Creates Local Content for You
It writes blog posts and articles about local events, news, and activities related to your business. Also, it highlights local partnerships or sponsorships if you are going for those.
Lists in Online Directories
Your appointed local SEO agency ensures your business is listed in local online directories (Yelp, Yellow Pages, Bing Places) and also sees that your NAP information is consistent across all listings.
Collects and Manages Online Reviews
The agency encourages your satisfied customers to leave positive reviews on GMB and other review sites. They respond promptly to reviews (both positive and negative) professionally.
Does Social Media Promo
Your appointed firm engages with your local community on social media platforms to share updates, promotions, and local news to attract your local followers.
Builds Local Backlinks
Gets backlinks from other local businesses, news sites, and blogs. If included in your local SEO strategy, on your behalf it sponsors local events or organizations to get featured on their websites.
Monitor and Adjusts
Using tools like Google Analytics and GMB data to track your performance and adjusts your strategies based on what works and what does not.
Conclusion
Investing in local SEO by appointing a local SEO company increases your local market presence, increases visibility, attracts more customers and drives growth. By partnering with any of the top local SEO services in Pune you will save on your budget since these firms are more cost-efficient than other local SEO companies in India.
