Hiding prices on Shopify is a smart strategy for merchants who cater to wholesale buyers or VIP customers. This tactic allows you to offer customized pricing to select groups, creating a personalized shopping experience while protecting sensitive pricing information from the general public. In this article, we’ll show you how to hide price on Shopify for wholesale and VIP customers to improve engagement, boost conversions, and strengthen your business relationships.
Why Hide Prices for Wholesale and VIP Customers?
Before diving into the how, let’s explore why hiding prices on Shopify can benefit your business.
Custom Pricing: Wholesale and VIP customers often expect discounts or special pricing based on their order size, loyalty, or exclusive access. Hiding prices allows you to offer personalized pricing without showing the same rates to every customer.
Strengthen Customer Relationships: By hiding prices, you encourage customers to contact you directly for quotes or special offers. This gives you a chance to build rapport, learn more about their needs, and offer tailored pricing, improving customer satisfaction.
Protect Your Margins: Displaying wholesale or VIP pricing to general customers can erode trust and hurt your margins. Hiding prices ensures that your pricing structure remains flexible and competitive, while only showing relevant information to the right customers.
How to Hide Prices on Shopify for Wholesale and VIP Customers
Here’s a step-by-step guide to implementing hidden pricing on Shopify for select customer groups.
1. Use a Shopify App to Hide Prices
The easiest way to hide prices on Shopify is by using apps designed specifically for this purpose. These apps offer features like customer segmentation, price-hiding, and custom pricing for different user groups. Here are a few popular options:
Wholesale Club by Pixel Union: This app allows you to set custom pricing for wholesale customers while hiding prices for general visitors. You can create multiple price tiers and restrict access based on customer login status.
Request a Quote by Omega: Ideal for stores that offer personalized quotes, this app replaces the “Add to Cart” button with a “Request a Quote” option. This is perfect for wholesale customers who need flexible pricing based on order size.
Wholesale Pricing Discount by Wholesale Helper: This app allows you to hide prices and display custom pricing for specific customers, such as VIPs or wholesalers, based on their login credentials.
By using one of these apps, you can seamlessly hide prices for general visitors while showing tailored pricing to your wholesale and VIP customers.
2. Segment Your Customers
To hide prices for certain groups like wholesalers or VIPs, you need to segment your customer base. Shopify allows you to create customer groups based on login status, tags, or even order history.
Here’s how you can create and segment customers:
Create Customer Tags: In your Shopify admin, you can tag customers based on their wholesale or VIP status. When a customer logs into their account, the app will automatically recognize their tag and display their relevant pricing or hide prices if they’re not in the correct group.
Use Wholesale Customer Login: Set up your store so that customers need to log in to see prices. This is especially useful for wholesalers or VIP customers, who expect exclusive pricing not available to the public.
3. Hide Prices for Non-Logged-In Visitors
To offer exclusive pricing to wholesale and VIP customers, it's important to hide prices from regular visitors who aren't logged in. You can configure apps or use Shopify’s built-in functionality to hide prices from non-logged-in visitors while showing them only to those who have an account.
How to hide prices for non-logged-in visitors:
- Enable customer login for your Shopify store.
- Set the visibility of product prices based on login status, ensuring only tagged wholesale or VIP customers can view prices.
- Display a message like “Login to see prices” or “Exclusive pricing for members” to encourage visitors to create accounts or inquire about wholesale access.
4. Create Price Lists for Different Customer Groups
With customer segmentation in place, you can now create different price lists based on customer group. For example, you may want to offer one price for wholesale buyers, another for VIP customers, and a standard price for retail buyers.
By using apps like Wholesale Pricing Discount or Shopify’s discounting features, you can:
- Set tiered pricing based on customer tags.
- Automatically apply discounts or special pricing based on the customer's group.
- Hide standard retail prices and show only relevant prices to logged-in wholesale or VIP customers.
5. Add Request a Quote Option
For some wholesale or VIP clients, price negotiation is common. Instead of setting a fixed price, you can replace the “Add to Cart” button with a “Request a Quote” button for those customers. This is a highly effective way to manage custom orders or larger purchases that require special pricing.
Apps like Request a Quote by Omega make it easy to add this functionality. When customers request a quote, you can engage directly with them, offer customized pricing, and strengthen the relationship.
6. Enhance the VIP Experience
Hiding prices can also help you enhance the VIP shopping experience. For example, you could offer exclusive products or discounts only visible to VIP customers who log in. By restricting access to certain price tiers or special deals, you make your VIP customers feel valued and encourage loyalty.
You can:
- Offer early access to sales or exclusive discounts only visible to logged-in VIPs.
- Customize your store to show hidden prices for premium products, accessible only to select customer groups.
- Personalize communication and special offers, driving engagement and repeat purchases.
Conclusion: Hiding Prices on Shopify for Wholesale and VIP Customers
Hiding prices on Shopify is an effective strategy for providing tailored, exclusive pricing to wholesale and VIP customers. By using customer segmentation, Shopify apps, and request-for-quote options, you can protect sensitive pricing information, encourage customer interaction, and build stronger relationships with your most valuable customers. You can also hide products on Shopify by using Shopify Hide Products App for specific customers.
