The birth tourism market has seen significant growth over the past decade, with more expectant mothers opting to travel overseas for maternity care and childbirth. These individuals are drawn by factors such as perceived better care options, luxurious pre- and post-natal services, and the ability to secure birthright American citizenship for their newborn. The key service provided is prenatal, delivery and postnatal care from obstetricians and midwives to international clients. This market benefits homes, clinics and hospitals that offer maternity packages for international clients. Private healthcare companies have emerged to arrange travel documentation, accommodation and hospital bookings or births abroad.
The Global Birth Tourism Market is estimated to be valued at US$ 277.6 Mn in 2024 and is expected to exhibit a CAGR of 6.3% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the birth tourism market are Memorial Healthcare System, Texas Medical Center, Cleveland Clinic, Johns Hopkins Hospital, Mayo Clinic, Cedars-Sinai Medical Center, Massachusetts General Hospital , NewYork-Presbyterian Hospital, Fortis La Femme, Lilavati Hospital and Research Centre, Motherhood Hospitals.
There is growing demand for affordable yet quality maternity services from women around the world. Asia and Latin American countries have emerged as popular destinations given the high costs of delivery in the US. Over two dozen American hospitals have set up exclusive maternity packages for foreign clients.
The market is witnessing rapid global expansion as more countries develop robust healthcare infrastructure and offer affordable multi-lingual maternity care. Mexico, Thailand, India, Turkey and Bulgaria have emerged as top destinations receiving expectant mothers from the US, China and Middle East nations.
Market Key Trends
A major trend driving Birth Tourism Market Growth is the increasing premium placed on dual or multiple citizenship. Securing American citizenship for a newborn is the primary motivating factor for most traveling mothers. This is fueled by perceived better education and job prospects associated with countries like the US down the line. While controversial, this profitable niche is flourishing with support services coming up around destination Cities. Regulations restricting the practice can potentially impact future revenues if enforced strictly.
Porter's Analysis
Threat of new entrants: New entrants face high initial investments and established brand loyalty of existing players.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and differentiation in offerings.
Bargaining power of suppliers: Suppliers have moderate power due to availability of substitutes and differentiation in offerings.
Threat of new substitutes: Substitutes are available in low cost international destinations like Thailand and Mexico.
Competitive rivalry: Intense competition among existing players to acquire more market share.
Geographical regions
North America dominates the market currently, accounting for around 35% of global market share in terms of value, followed by Europe with around 30% share. This is mainly attributed to presence of major players, advanced healthcare facilities and awareness.
Asia Pacific region is expected to witness highest CAGR during the forecast period. Countries like China, Japan and India are emerging strong markets. Factors such as low treatment costs, high-quality infrastructure and growing medical tourism are attracting patients from Western countries.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
