An SEO audit checks the health of your website from a ranking perspective. Various parameters affect search engine ranking. Therefore, a proper audit will reveal any issues on your website. You can then take the appropriate steps to fix these issues. An SEO company in India will readily audit your website and recommend the fixes. Their audit report will include parameters of three types. We have mentioned them below.

Technical Audit

Technical factors affect the ranking of your website. These issues will cause problems for Google’s crawlers when they try to analyze your website. Therefore, you should fix these issues as best as you can. A technical SEO audit service will include the following things.

  • Website Speed: A website loading speed of 1-3 seconds is important. Anything longer will prevent users from staying on the website.
  • Mobile-Friendliness: Google wants to offer a mobile-friendly experience. Therefore, your website must offer a good mobile experience.
  • XML Sitemap: An XML sitemap lists all your website pages. Hence, you should regularly post them.
  • Robots.txt: This file tells the crawler about the pages they can access on your website. Missing robots.txt file can cause slower indexing.
  • HTTPS: This program ensures that your website is free from viruses.

On-Page Audit

A technical SEO audit service reveals web development issues. However, the on-page audit will list content-related issues.

  • Keyword Research: You should identify trending and relevant keywords.
  • Title Tags and Meta Descriptions: Informative meta descriptions appear in the search results, which helps increase the click-through rate.
  • Header Tags: Proper header tags improve the crawler’s readability of your content.
  • Content Quality: You should create informative content that helps the readers.
  • Image Optimization: Use a good alt tag for all your images.

An SEO company in India will assist you in fixing all these issues and producing high-quality content.

Off-Page Audit

Off-page SEO is related to activities done outside your website. These activities enhance your trustworthiness and domain authority.

  • Backlink Analysis: Assess the quality of your backlinks.
  • Local SEO: You should also optimise your GMB profile.
  • Social Media Integration: Leverage social media profiles to link your website.

SEO services in Pune will provide you with all the assistance in navigating the tricky off-page content. They also have access to the best SEO audit tools. Hence, you don’t need to invest in the paid versions of these tools.