AI is one of the most popular buzzwords of 2023. And it is here to stay. This technology is literally changing our world at an unprecedented rate. Let’s take a few examples. ChatGPT and DALL.E have opened their generative models for all marketers. Therefore, it is no wonder that in 2023, 74% of marketers integrated AI into their workflow, compared to 21% in 2022.

As a copywriting agency in India, we had already predicted AI’s huge impact on the industry. Our expert copywriters also indulge in the services of this versatile technology. Since its launch, our team has been constantly researching new AI tools and platforms that have made their work easier.

It is quite surprising that AI has completely changed the way we work. Yes, we still scratch our brains for more creativity (as there is no alternative to the human connection). However, we have observed that it is easier to deliver our copywriting services with AI assistance. Let us tell you about our experience.

The New Copywriting Partner

Although people like to use the term ‘AI assistance’, we have a slightly different approach. AI is our buddy. It is our office intern, our planner, our coordinator, and a friend who accelerates the creative process. You see, a creative person wants to jump into the process. They wish to ideate, think, and write about stuff. It is their purpose.

However, you also know that a creative copywriting agency works on efficient workflows (monotonous tasks daily). Collaboration must be maintained between everyone to run a project smoothly. Moreover, advertising is about communicating one message in a hundred different ways. All these factors can contribute to a grave problem- writer’s block. AI is the solution to this problem. It will help you overcome the obstacles by doing all the mundane tasks so that creativity flows freely.

AI Tools that Enhance the Copywriting Process

Few well-known AI tools actively enhance the writing process. These tools can help you brainstorm, plan, and even write content. Modern copywriters use these tools as a base for their final copy. Many content copywriting services use AI’s data-driven capabilities to craft fabulous content for their clients. Here are a few tools to get you started.

ChatGPT

One of the most famous generative AI tools, ChatGPT, was deemed a genius upon its launch. It has the ability to create blogs, emailers, social media calendars, content, Google reviews and much more! You can ask it to assume any role on the planet, and this tool will oblige.

Gemini

Google is not behind in the AI race. Its Gemini is another contender in the generative AI space. Gemini is directly connected to the internet and can produce content based on the latest data. It also provides links to its sources. You can create engaging blogs, social media posts, emailers, and other types of content from Gemini.

Keywords Everywhere

Prompt engineering is a new arena in the tech space. Marketers may know the pain of crafting a perfect prompt for Gemini and ChatGPT. These tools are useless if you can’t guide them well. Prompt-generating tools like Keywords Everywhere produce high-quality prompts with just a few clicks. You can also use these prompts for purposes other than copywriting.

OwlyWriter AI

As a copywriting agency in India, our main job is to create social media content and Google Ads. We employ all our resources to produce actionable ad content. Tools like OwlyWriter AI are extremely useful. It uses insights from our data to produce the best-performing content.

Bypass AI

We have to accept one thing. Current AI-generated content fails to build a human connection with the user and becomes a bit redundant after some time. Moreover, Google also penalizes redundant content as spam. Hence, tools like Bypass AI can highlight the gap between your content and the consumer’s psyche. They also help you humanize it so your content can pass through AI detection tools.

TextFx by Google Search Labs

Google Search Labs is an exciting and innovative space. It has many tools for workplaces, musicians, researchers, and programmers. As we provide copywriting services, we were quite interested in TextFx. Rappers and lyricists primarily use this tool to brainstorm ideas. However, it works well for other forms of writing, too.

Quillbot

One of the oldest AI tools is probably Quillbot. Many copywriters and content writers use it to paraphrase their content. This tool can repurpose your existing content and help it sound better and professional. It is also useful for avoiding plagiarism and cannibalisation in SEO. 

Grammarly

Grammarly is at the forefront of grammar correction tools. Its AI and machine-learning capabilities allow it to correct grammar and spelling mistakes. It is also integrated with generative AI, which suggests better sentence structure. It also has other metrics that show you the engagement of your content.

AI’s Superpowers in Copywriting

AI can be used in all content marketing efforts of a creative copywriting agency. Let’s discuss some use cases for the following departments.

SEO

AI helps with keyword research and content optimisation. Tools like Keywords Everywhere integrate keywords into a blog or website copy.

PPC

AI can produce excellent ad copy for the given keywords. There are also tools that will tell you the perfect time to run a campaign and find the right target audience.

Social Media

AI can produce entire monthly calendars and manage your workflow. Hootsuite has integrated AI tools that write captions and suggest posting times.

Google Ads

You can also generate display, video, and text ads with AI. You just need to provide metrics and keywords. AI will do the rest.

Email Marketing

AI can analyze the trove of your email campaigns and suggest better subject lines and body copy. You can also use AI to speed up your A/B testing campaigns.

Chatbots

AI platforms like Geta.ai develop interactive chatbots for a brand. It keeps track of consumer needs and produces a script that is easier for them to understand.

Ethical Considerations in AI Copywriting

Privacy and confidentiality are the top concerns about AI. The language model learns from the data we feed it. Confidential information like client data, statistics, and in-house research can get recorded in a tool’s database. Such information can be used by competitors if AI chooses to show confidential information in its output. Moreover, it can also create problems for intellectual property rights. Hence, creative copywriting agencies must be careful when using open language models.

The Impact of AI on the Copywriting Industry

AI isn’t just a tool. It’s like having a super-smart writing partner. Imagine having a tireless brainstorming buddy digging up facts in seconds. It is like an editor who can make your writing sound like a pro. That’s AI for you!

But let’s be real: AI isn’t replacing human creativity. Think of AI as the engine that gets your ideas moving at lightning speed while you, the human, steer the ship towards productivity. So, are you ready to level up your copywriting game? Our copywriting services help you harness AI’s ingenuity!