Search Engine Optimization (SEO) is the practice of enhancing a website's visibility and ranking on search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to attract organic, or unpaid, traffic to a site by improving its relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. This involves optimizing website content, structure, and code, including the use of relevant keywords, creating high-quality and engaging content, ensuring mobile-friendliness, and building a network of backlinks from reputable sites. Effective SEO requires a continuous process of monitoring, analysis, and adaptation to keep up with changing search engine algorithms and user behavior.https://afsalmubarakp.com/