One of the biggest challenges we face when we are creating our own business is to make our product or service known to as many people as possible. It is a task that takes time, requires specialization and lots and lots of work, but it certainly offers great rewards that are worth fighting for.
In this post we show you some basic ideas to attract users to your startup's website.
1. Make sure your website is indexed in Google. If not, go to Google Search Console and add your website. You can do it from: https://search.google.com/search-console/
2. Improve your SEO as much as you can. This is a very broad topic, in which you will have to pay special attention to:
- Use words relevant to the content of the page, the services you offer and the most important features. The more you optimize them, the more visits you will receive from search engines.
- Improve web loading speed. To do this you can use tools such as GTmetrix: https://gtmetrix.com/ It is important to analyze the page for possible errors or elements that can be improved so that users can access it as quickly as possible.
- Optimize titles, URL and meta-tags.
3. Avoid duplicate or low quality content on your website to avoid being penalized by search engines.
4. Increase your presence in social networks, interact with your audience and drive traffic to your website. Create relevant content and share it as much as you can.
5. It is important that the design and content of your website is of quality. Make a good design, choose well the texts and show appropriate photos.
6. Direct your page to your target audience. It is important to segment well the people to whom your product or service is addressed. You are not only interested in having a large number of visits, but also that they are the type of users who may be interested in what you offer.
7. Work on link building, participate in communities and collaborate with other sites to get links to your website. The more links you have and the more important the pages on which they are found, the more users will visit your website.
We recommend you to investigate on your own each of these concepts, they are very broad paths in which there is always room for improvement. Stay tuned to the next articles that we will be publishing about business promotion.
